The good taste.
Frutta Chef is Nicola Sgarbi's other creative soul: not the gelateria, but a direct retail point where fresh fruit and vegetables are transformed on the spot into sorbets, smoothies, fruit salads and creams. An immediate, natural, healthy consumption format — housed inside the Consorzio Agricolo di Siena, right in the city centre.
The visual identity works on the product in a direct and joyful way: a multicolour palette inspired by fruit, photographs that render the living ingredients in their freshness, natural elements composed into textures and tableaux. No mediation, no abstraction — just the real colour of a strawberry, an orange, a pear. A system that communicates quality and creativity with the same immediacy with which Nicola transforms a piece of fruit into something delicious.
