A new wave of artists is moving through the city.
La Scena is a singer-songwriter music festival born in Mestre at the initiative of Marco Iacampo—multidisciplinary artist and artistic director—with the support of the City of Venice. A project with the rare ability to shine a light on a rich yet underrepresented local scene, turning the stage into a point of connection between the city and its contemporary culture.
For La Scena, I developed a visual identity that fully reflects its nature: urban, energetic, and unapologetically pop. The logo features a hand-drawn character—irregular and alive—while the illustrations of mouths, psychedelic flowers, and stars borrow from the language of street posters and underground collage. The entire system, from the poster campaign to social templates, lanyards, and venue materials, was designed to move with the same agility as the event itself: recognisable, repeatable, and able to evolve edition after edition without ever losing its voice.
