Vines, Lives, Wines.
A complete rebrand for La Magia, a historic Brunello di Montalcino winery now in its third generation of winemakers. The project went far beyond a visual refresh: it redefined the brand narrative from the ground up, starting with the people who inhabit it.
At its centre are young producers choosing to put their faces—and their lives—at the forefront, rather than relying solely on the institutional authority of one of Italy’s most prestigious appellations. This decision informed every design choice: palette, typography, tone of voice, and iconography. Working closely with the marketing team, we developed a flexible and coherent system to support the entire communication ecosystem—from the tagline to B2B materials, from in-cellar tasting tools to social media—designed to endure over time and sustain a constantly growing flow of content without ever losing clarity, character, or consistency.
Creative Direction, Copywriting, Editorial Design Francesca Gualtieri | Art Direction: Videography Arianna Biasiolo | Photografy: Marco Gualtieri | Iconography: Anna Ferro
