When designing the visual identity for an art photographer, the challenge is not to stand out—it is to step aside. I developed Marco Gualtieri’s visual identity around a clear guiding principle: the container must become transparent, allowing the work to speak without interference. An essential logo, rigorous typography, and clean grids create the optimal conditions without adding visual noise.
The same logic shaped the work across social media and the website. In close collaboration with Marco, we built formats that resonate with the narrative quality of his practice. The reels are not portfolio showcases, but micro journeys—a sequence of images, minimal sound design, and just enough time to enter his gaze.
Into Via del Pianeta Terra.
