Chianti's tradition, handed to the next generation.
The collaboration with this small wine estate grew from a direct relationship with the new generation of producers now leading the family business. The project unfolds between continuity and renewal: on one side, respect for an established imagery like that of Chianti; on the other, an openness to a fresher, more contemporary language. Together with Lucia Bozzano — oenologist and owner — we worked on the identity and labels, reinterpreting some of the historic wines and introducing new visual directions, with an approach that is cultured but light.