The taste of freedom
Porcobrado was born on four wheels: a food truck with a simple, radical idea — pulled pork of absolute quality, from Cinta Senese pigs raised free-range to custom-baked Verna wheat bread, from slow cooking over aged cherry wood down to the smallest detail. When the brand decided to scale up — franchising and mass distribution — we came on board to give structure to an energy that was already there, without taming it.
We consolidated the logo, built a brand narrative and a complete style guide: tools solid enough to support the growth, light enough not to cage the spirit. The visual system is bold, irreverent, unashamedly street — red, military green, typefaces that shout — and carries a consistent voice across every surface, from packaging to social, from the t-shirt to the can.
Follow the pork.
