RSI, La tua storia.
For three consecutive editions our team won the international public tender for the broadcast identity of RSI — Radiotelevisione Svizzera di lingua italiana. A commission that renews every four years and that goes well beyond the aesthetics of a channel: it's about building a visual system capable of enabling hundreds of people to communicate on brand across an infinite volume of content, on different platforms, in real time, within a rigorous technical and procedural framework.
The concept for the 2016–17 edition starts from a clear position: the network no longer narrates itself from the outside — it starts to listen. La tua storia shifts the point of view toward the people, the territory, the collective memory that RSI has been preserving and returning for decades. The visual system follows the same logic: a modular grammar built on multiples of the logo, designed to step back when the content speaks and to structure when things need holding together — idents, promos, live broadcast, social — without anything feeling out of place in the continuous flow of a media company always on air.
