Designed for small hands, crafted with great care.
A collaboration with Selegiochi that spanned the entire product development process: from defining the subjects and shapes of the interlocking pieces, to the visual style, through to the illustrations and line packaging. Four thematic versions — animals, fruits, letters, vehicles — designed for early childhood with a cheerful, consistent visual language capable of working simultaneously as a toy, an aesthetic object and a learning tool. The product was refined in close dialogue with the company's development department, through to retail launch at La Città del Sole stores.
Illustrations: Rossella Pugliese | 3D prototyping: Paolo Lonzi
