Building a language: Sky Italia.
Fastforward Design Studio came into being in parallel with the arrival of SKY in Italy, establishing from the outset a continuous, creatively intensive collaboration guided by the vision of Roberto Amoroso, then Creative Director of SKY Cinema. At a moment of rapid expansion in the television language, the work with SKY became a ground for experimentation and consolidation: a design dialogue capable of combining visual innovation with strategic brand building.
The studio contributed to the development of the identity and communication of numerous thematic channels — from cinema to sport to news — working across brand image, promotion and show packaging, as well as the launch and positioning of original content, including Sky original series. A journey marked by international recognition and an audiovisual output that set aesthetic and narrative standards for the platform's entire ecosystem.
