Revolutionizing education to claim a healthy future.
SoulShine Schools was founded in 2006 as a small after-school programme and grew into a structured educational organisation across three campuses, with an approach centred on ecology, empathy and community. A project with a clear, mature vision — that needed a visual identity to match.
The rebrand, developed in collaboration with marketing strategist Montine Blank, consolidated the logo and built a visual language capable of embodying those values without rigidifying them. The choice was for an open, inclusive system — designed to be handled with imagination and spontaneity by the many people who bring the school to life every day. The style guide ensures consistency without removing freedom — because an identity that speaks of growth must know how to grow itself.
